What's the difference between hiring a CMO and a VP of Marketing for a start-up?CMO (Principal Advertising Officer) and VP (Vice President) of Advertising and marketing titles are occasionally utilized reciprocally. Still, they can represent different functions and responsibilities, especially within a start-up context.Differences in Responsibiliti
Revealing the Role of a CMO in a Disruptive Innovation Business - Mark Donnigan virtual cmo
CMO Hiring Keys: 5 Trick Traits Every Tech Firm Need To Look ForMeta Title: 5 Important Traits to Seek in Your Next Technology Business CMOMeta Summary: Looking for a visionary leader for your tech firm's advertising strategies? Discover 5 important characteristics for your following CMO and why you require to them for success.In the dynamic realm
Technology Startup Advertising Lessons - Mark Donnigan Advertising Lessons from B2B Companies
The power of calculated advertising in technology startups can not be overemphasized. Take, for instance, the incredible trip of Slack, a popular office communication unicorn that improved its marketing narrative to burglarize the enterprise software program market.During its early days, Slack encountered significant difficulties in developing its
The B2B Buyer’s Journey and B2B Marketing - Startup Marketing Consultant Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
B2B Marketing for the Modern B2B Buyer’s Journey - Mark Donnigan Startup CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying